Projects
The Collector’s Edition Boxes of The Laughing Cow®
August 2023
Since 2014, Lab’Bel —the artistic Laboratory
of the Bel Group— has endeavored a
series of special projects in collaboration
with outstanding contemporary artists,
resulting in the creation of The Laughing
Cow® Collector’s Edition Boxes. These yearly
editions represent as many opportunities
to renew and update the connections that
the brand has established with artists since
its inception in 1921.
The Collector’s Edition Boxes are designed
as artworks in their own right by their creators.
Each fall, anyone can purchase such
artworks at the normal price listed for a
24-portion box, before deciding whether
its contents should be eaten or kept intact
as collectibles.
Making contemporary art available to a
larger audience has been the main mission
of Lab’Bel since its creation in 2010, through
original ideas and out-of-the-box approaches.
After Hans-Peter Feldmann, Thomas
Bayrle, Jonathan Monk, Wim Delvoye,
Karin Sander, Daniel Buren, Mel Bochner,
Rosemarie Trockel and Franz Erhard Walther,
Lab’Bel is entrusting Martha Wilson with
designing the tenth Collector’s Edition Box.
Martha Wilson’s Collector’s Edition Box is
curated by Sylvie Boulanger
"Generations of Feminism in France": Interviews Led by Martha Wilson
"Generations of Feminism in France" is a series of four interviews led by Martha Wilson, created during her Art Explora residency at Cite des Arts during the summer of 2022. Interviewees include: Lili Reynaud Dewar, Anne Le Troter, Claire Finch, and the Bordeaux Art School Collective. Film by Alix Duchêne. Interview assistance by Marcella Lista.Martha Wilson, Birthday Party and Renaming Performance
Design by Erika Rothenberg, folded card, 1984
Folded card
Size: 5.5 x 8.5 inches
$125 -- Available
Martha Wilson was not only the founder of Franklin Furnace and the force behind the ARTIES, she was also a successful performance artist. To distinguish between her different roles, in 1984 she started performing as Redy Story, the pseudonym she used for her Nancy Reagan impersonation at the ARTIES. In 2021 Wilson’s early work as performance artist was the subject for an exhibition at the Centre Pompidou in Paris.
More Martha Wilson ephemera
Generations of Feminism in France - An Interview by Martha Wilson with Anne Le Troter from Martha Wilson on Vimeo.
Generations of Feminism in France - An Interview by Martha Wilson with Claire Finch from Martha Wilson on Vimeo.
Generations of Feminism in France - An Interview by Martha Wilson with Bordeaux Art School Collective from Martha Wilson on Vimeo.
Generations of Feminism in France - An Interview by Martha Wilson with Lili Reynaud Dewar from Martha Wilson on Vimeo.